Announcement of African Fashion exhibition at V&A
Announcement of African Fashion exhibition at Brooklyn Museum
What would the takeover look like?
Conceptualisation of Alára x Brooklyn Museum
What is feasible? Production & shipping
One brand from each African country?
A logistical nightmare
Representation from each region & the diaspora
Mrs F visits the designers and maker studios
Studio visits
Mapping out all the brands on our radar
Reaching out to different brands to submit product offerings
From the Alára community and our greater Alára radar
Development of capsule collections with specific brands
How do we ensure everything is done within our timeline?
e.g Lagos Space Programme, Dye Lab, WAF
Production co-ordination
Delivery of items to Mrs F’s house
Asking designers for pieces off-season can sometimes be tricky
A crash course in becoming a shipping company
Delivery of items to Alára Lagos
Transforming the physical space
Floor plans
Renderings
Furniture
Colours
Alára Lagos heirloom pieces
The red wall!
Side note: why didn’t anyone tell us how far away Brooklyn is from Manhattan?
We made it to Brooklyn
Setting up our furniture
First things first, let’s get those floor plans out
We’re here to create an experience
How extravagant can we dress the mannequins?
Training!
Training!
Training!
Merchandising! Merchandising! Merchandising!
The doors are open!
The tone-setter
Panel talk: Lola Ogunnaike in conversation with Reni Folawiyo and Kehinde Wiley
VIP Opening
First Saturdays
“I don’t have any words. No more people can come in!”–Moi
VIP nights
Private view with Epi.Logic
Black Fashion Fair talk
Essence private walkthrough
Closing Dinner
Ciroc
Nok
Chef
Shipments back to Lagos
Final set-down
NYC storage
Doors Close
OSHE!
One Year Later
We still can’t quite believe it
Time to dig into the NYC storage
We celebrate creators
Those whose art brings us together
Whose ideas help us to express ourselves

we dey your back

We celebrate creators
Those whose art brings us together

we dey your back

Whose ideas help us to express ourselves
We celebrate creators
Those whose art brings us together

we dey your back

Whose ideas help us to express ourselves
We celebrate creators
Those whose art brings us together

we dey your back

Whose ideas help us to express ourselves
We celebrate creators
Those whose art brings us together

we dey your back

Whose ideas help us to express ourselves
We celebrate creators
Those whose art brings us together

we dey your back

Whose ideas help us to express ourselves
We celebrate creators
Those whose art brings us together

we dey your back

Whose ideas help us to express ourselves
We celebrate creators
Those whose art brings us together

we dey your back

Whose ideas help us to express ourselves
We celebrate creators
Those whose art brings us together

we dey your back

Whose ideas help us to express ourselves